Prix VIsionica

PRIX VISIONICA - Television 2012+

TELEVISION 2012+

April 25th 2007

Oratorium Marianum, Wrocław University, 10:00 AM – 3:30 PM

The transition from analogue to digital technology is the most revolutionary change in the field of electronic media since the end of monochrome TV trasmission in favour of colour or the introduction of stereo broadcasting on FM radio. Action Plan eEurope 2005: An Information Society for All proposes 2012 as the deadline for the digitization of broadcasting media; at the same time, the European Commission takes the stand that there is no universal model for the transition to digital broadcasting, since each market has its own unique character, principles and solutions

This symposium dealing with developments in digital television in Poland and the new possibilities for television in a future era when various media have converged and multiplatform broadcasting has become standard was organized in collaboration with ATM Grupa SA, the largest independent television producers in Poland

Symposium Agenda

10:00 – 10:10 AM

Opening Remarks – Piotr Krajewski

10:10 – 10:40 AM

Introduction - Gabriele Gresta, Digital Magic, & Fredrik af Malmborg, Sparks Network; moderation by Andrzej Baworowski & Jacek Ściobłowski, ATM Grupa

Panel 1: New Technology, New Media

10:40 – 11:00 AM

Black Boxes of the Future: IPTV

Ryszard Lindner, ADB Polska

11:00 – 11:20 AM

Not Just Cable: Television Broadcasting Technology

Grzegorz Mach, Telefonia Dialog

11:20 – 11:45 AM

Discussion with panel members moderated by Andrzej Baworowski & Jacek Ściobłowski

11:45 – 12:00

Summary - Gabriele Gresta & Fredrik af Malmborg

Coffee Break

Panel 2: Television in the Internet: The Creation and Dissemination of Content; New Channels of Distribution

12:30 – 12:50 PM

From Television to the Internet: A Strategy for Building an Interactive TV Service

Andrzej Szewczyk, iTVP

12:50 – 1:10 PM

From the Internet to Television: The Internet After Youtube - Maciej Wicha, Gazeta.pl

1:10 – 1:30 PM

Discussion with panel members moderated by Andrzej Baworowski & Jacek Ściobłowski

1:30 – 1:45 PM

Summary - Gabriele Gresta & Fredrik af Malmborg

Panel 3: ADV Advance: Advertising in the Era of New Broadcasting Technologies

1:45 – 2:05 PM

New Media: New Forms, New Content: Advertising and the Internet - Bartosz Drozdowski, ARBOmedia Polska

2:05 – 2:25 PM

The Audiovisuality of Interactivity: Implications for Advertising Market Development in the Era of Media Convergence - Michał Rutkowski, Tribal DDB Polska

2:25 – 2:40 PM

Discussion with panel members moderated by Andrzej Baworowski & Jacek Ściobłowski

2:40 – 3:00 PM

Questions and Answers, public discussion

3:00 – 3:30 PM

Summary of the Symposium - Gabriele Gresta, Fredrik af Malmborg